For instance, this approach was used for LinkedIn-branded chocolates, which were square in shape. In such situations, the word “Linked” is omitted, and only “in” stays. For instance, if there’s not too much space or the space has a square shape, or it is important to make the logo more readable. In some cases there’s a need to “reduce” the logo. “Linked” is given in black, while “in” is negative (white). The word “in” is placed in a blue square shape with rounded angles.

There is a barely noticeable spacing in between the two words. The wordmark comprises of the words “Linked” and “in”. Such a logo could have hardly been created in the previous century. The LinkedIn symbol looks absolutely up-to-date and leaves a “web 2.0” impression.

The new color palette evokes a sense of stability and trustworthiness, along with professionalism and determination. The color got more intense and deep, creating a stronger contrast with the white elements, and making the contours of the characters look cleaner and straighter. The redesign of 2021 has only played with the shade of blue on the recognizable and strict LinkedIn badge.

In comparison to the previous version, the typeface was slightly refined and the dots above the letters “I” are now placed at a bigger distance from the vertical bars. The black “Linked” inscription today is colored in the same shade of blue, as the square with the rounded angles, placed on the right from the lettering. In 2019 the LinkedIn logo was redesigned for the second time, and now the only change was about the logo’s color palette. The font of the renewed LinkedIn inscription was Avenir Pro, with a bit thinner lines than on the previous version, and the traditional timeless shapes. The redesign of 2011 only changed the typeface of the logotype, keeping the original composition and concept, along with its color palette.

Linkedin logo link